Fresh Food. Reliable Supply. Better Business.
Professional food and farm-fresh produce supply for restaurants, hotels, caterers, care homes, and commercial kitchens across Birmingham and the UK. Next-day morning delivery, contract-locked pricing, and smart online ordering.
What We Supply
Fresh Produce & Microgreens
Daily farm-picked salads, heritage tomatoes, prepared vegetables, seasonal berries, and exotic fruits.
Dairy, Cheeses & Eggs
British Lion free range eggs, Cotswold salted butter, artisan European cheeses, double creams, and organic milks.
Meat, Poultry & Game
28-day dry-aged British steaks, corn-fed poultry, Shropshire lamb, and bespoke primal cuts.
Pastry, Truffles & Oils
Valrhona chocolate, Italian white truffle oils, Modena vinegars, baking flours, and gourmet storecupboard dry goods.
Built by Food People for Commercial Kitchens
We solved the five biggest frustrations chefs experience with legacy broadline suppliers.
Late 11:00 PM Ordering Cut-off
Never rush evening order pads again. Tally your inventory after dinner service ends, place orders on your mobile, and receive them before morning prep.
Instant 1-Click Repeat Orders
Kitchen managers don't have 30 minutes to browse 10,000 items every day. Repeat your last order, adjust crate quantities, or let our AI kitchen assistant prepare your service prep.
Zero-Substitution Assurance
No surprise unwanted substitutions. If an item does not meet strict grade-A specifications, our operations desk contacts you directly with verified alternatives.
Which Businesses We Serve
Every hospitality operation has unique delivery windows, pack specs, and invoicing requirements.
Fine Dining & Restaurants
Precision microgreens, heirloom produce, dry-aged meats, and late-night order cut-offs.
Hotels & Banqueting
High-volume breakfast dairy, bulk egg outers, multi-outlet consolidating, and consolidated EDI invoicing.
Care Homes & Healthcare
Texture-modified IDDSI ingredients, strict allergen segregation, scheduled standing orders, and dietetic specs.
Caterers & Wedding Venues
Bespoke event drop-offs, pop-up kitchen logistics, pre-portioned butchery, and weekend delivery flexibility.
Pubs, Bars & Gastropubs
Hand-cut chip potatoes, fresh bar citrus, burger buns, dry goods, and Sunday roast prep.
Schools & Education
Red Tractor British provenance, seasonal fruit schemes, budget-controlled portion specs, and nut-free guarantees.
Calculate Your Commercial Foodservice Savings
See how much your kitchen could save with Rootwills tiered wholesale pricing, direct farm sourcing, and 0% split-delivery surcharges.
Open a Trade Account in 2 Minutes
Get approved for 30-day trade credit, receive locked contract rates for your core menu lines, and place your first morning order today.